Opening Remarks In modern fast-paced business world, staying ahead of the rivals is crucial. Market research has traditionally been a key approach for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are reshaping how businesses gather, process, and utilize data abo

Overview Social media marketing has evolved dramatically in recent years, driven by shifts in technology, user behavior, and business needs. One of the most notable shifts in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to revolutionize social media marketing has captured the attention of businesses and mark